CEP Sports Onlineshop
AN ONLINE SHOP WITH MULTISTORE FUNCTIONS
CEP is the manufacturer of activating compression clothing for sports such as running, hiking, cycling, triathlon and winter sports. The company behind the CEP brand is medi. For about 70 years, medi has been developing products and technologies in compression technology. The experience also flows into the products from medi’s sports and fashion range. CEP compression clothing is the high-tech sportswear and can protect active people from injuries and increase their performance.
Tasks for CEP Sports
The relaunch project was to unite the existing websites and online shops of both brands in one system. Products and content should be maintained via one view. For an optimal user experience, the online shop was to be optimised for mobile devices in terms of UX design, user guidance and performance, with the products and their stories coming more to the fore.
Technology
Magento 2
Time Frame
Client since May 2017
Target Group
B2C
Services
Relaunch
Shopmanagement
Link
Services from igniti for the implementation of a Magento Multistore Online Shop
- Concept and design of the responsive online shop
- Implementation of a multi-store environment based on Magento 2 Commerce
- Integration of ERP system, address and credit check, payment service provider, e-mail marketing system and search technology
- SEO / performance optimisation
- Consistent further development and comprehensive campaign planning, management and implementation
- Performance marketing support
Result
The holistic multi-store environment means that maintenance tasks are less onerous and administration is carried out via one system interface. Two user groups are addressed in one system with different designs that are optimal for them. The responsive orientation results in a seamless shopping experience on all devices. The basis for a uniform international appearance of the CEP brand has been created. Thanks to our comprehensive support in shop management and digital marketing, the CEP B2C shops are consistently developed further.
