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Performance Marketing


Measurability and daily optimization are the basic characteristics of performance marketing. It is very suitable for selling products and services and is the first choice in e-commerce, as costs and sales can be compared transparently, and the exact ROI (return on investment) can be determined. For an online store, performance marketing is a must. We work with you to define your goals and develop an individual online marketing strategy, which we will then implement successfully. We work across channels and combine the individual disciplines in the best possible way for an optimal and successful online marketing mix, always under the premise of a sustainable increase in traffic and conversion rates. Benefit from our expertise in popular marketing technologies and work with us to create personalized user experiences that drive sustainable success through performance marketing.


Setting up online campaigns for better online shop performance

Such a goal is implemented in performance marketing with the help of digital marketing campaigns (Facebook Ads or Google Ads) and success is measured with various tools such as Google Analytics in order to generate a high-performance CTR (click-through rate).


Performance marketing igniti digital agency

Performance Marketing Infographic igniti

What is performance marketing?

Performance marketing includes online marketing measures whose success can be precisely measured. Thanks to tracking and web analysis, the previously defined target values can be checked. KPIs such as the KUR and ROAS show the profitability of the campaigns. This measurability of campaign success enables continuous optimization, as every adjustment can be evaluated based on data.

With performance marketing to success in the online shop

Online marketing campaigns have a very low wastage compared to print ads and are therefore a very successful marketing tool. By using keywords or interests for a target group in a Google Ads or Facebook Ads campaign, the ads can be played out exactly. Other tools are the settings according to end devices (desktop, tablet or mobile) and the settings of demographic data (age, gender, place of residence, etc.). Performance marketing campaigns are quickly adaptable and can be implemented in text, image, carousel ad, slideshow, video or GIF formats on the end devices.

Our services as
a performance marketing agency

  • Audit of existing campaigns, incl. tracking integration
  • Setting up accounts, such as a Google Ads or Facebook account
  • Consulting and strategy
  • Selection of suitable campaign types
  • Creation of text and image ads
  • Implementation of the campaigns
  • Landing page optimization
  • Structure of dashboards & Reporting
  • Support and optimization

Performance Marketing Consultation

Interested in a performance marketing consultancy?

As an experienced performance marketing agency, igniti can work with you to find out how best to build your campaigns. Our team is sure to have the optimal solution ready and will be happy to support you in the implementation of online marketing measures.

Simply contact us via e-mail or call us right away if you would like to know more. We will be happy to help you.

We look forward to hearing from you.

Our Performance Marketing Campaigns



Reach potential customers where they are looking for your products or services. With Google Ads, Shopping and Microsoft Advertising, you can show your ads on search engines. Achieve a higher reach and more sales for your online shop with the SEA campaigns. We support you from planning to implementation and optimization.


Your goals are to inform existing customers about the latest offers every 2 days or once a week? Then take advantage of the benefits that email marketing offers. An online marketing tool that can be used excellently for the development of existing customers. For example, you can select customers according to their interests and send targeted newsletters with offers to various target groups.


Showcase your products where users are looking for inspiration and entertainment. In addition to free posts, you can also place paid ads on social media and thus familiarize more users with your product via Facebook Ads, Instagram Ads and other social media performance marketing channels.


Be remembered. Show your users products that they have already informed themselves about but have not bought and bring them back to your online shop. Customers who have already purchased products in your online shop can also draw your attention to new or matching products. Through various remarketing lists, we can reach users specifically via SEA, Display Ads and Social Ads.

We are a Google Partner

Through regular Google training, our employees are always up to date and can thus provide our customers with the best possible advice. They prove their knowledge in Google’s certification program through periodic audits. In this way, we can constantly expand our qualifications in the areas of search engine advertising (SEA), mobile advertising, advertising on Google Shopping, display network advertising and video advertising for your performance marketing campaigns and constantly optimize the goals set.

Customers who already trust us


Together. Digital. Successful.


Conquering the market together -
start with the first step


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