ONLINE MARKETING CAMPAIGNS FOR YOUR BUSINESS
Are you looking for an SEA agency for search engine advertising that will get the full potential out of your SEA campaigns and your advertising budget, while also taking time for your individual requirements? Whether it’s Google Ads (formerly Google Adwords) or Microsoft Advertising (formerly Bing Ads), igniti’s SEA experts will support you with your search engine advertising strategy and stand by your side every step of the way to help you move your business forward.
SEA allows you to target your audience by reaching them where they are searching for your products. Through selected keywords depending on appropriate search terms and optimal texts, you can increase your conversion rate and generate reach for your online shop.
Our services as
Our SEA experts, who have many years of experience, accompany you from consultation and campaign planning to campaign creation, implementation and optimisation of performance. Our goal of the cooperation is to show you the potentials for your advertising in search engines, to guarantee competent support and to push a constant optimisation of the campaigns for your success.
To this end, we offer the following services for search engine advertising:
- Audit of existing ads incl. tracking integration
- Setting up SEA accounts, such as an account for Google Ads
- Advice and strategy
- Selection of suitable campaign types for your online shop products
- Keyword research
- Analysis of the target group
- Creation of text ads
- Implementation of the campaigns
- Optimisation of the landing page
- Development of dashboards & reporting
- Support and optimisation
Which SEA campaigns are available?
Due to Google’s market share, SEA is often equated with Google Ads, but search engine advertising also includes other search engines such as Bing and Yahoo. In addition to SEA, Google Ads also offers display and video ads on other websites. As an SEA agency, we can implement these ads solutions for your success:
Achieve a lot with just a few lines of text. Get to the top of the Google search results list with your text ads. For targeted digital advertising, more clicks and more sales, we create your campaigns, ad groups, texts, keywords and dashboards.
Show your products in the online shopping window. By combining images and text, you can show users your product before they enter your online shop. The ads are based on your product data, which is provided via feed in the Google Merchant Center.
Bring your users back to your online shop. Remind potential customers of products they have not yet purchased and stay in their memory. We use your tracking-generated remarketing lists in the search network, for display campaigns and for dynamic remarketing.
Display and Video Ads
Thousands of pages across one network. Increase your reach and brand awareness with image ads across the Google Display Network. If you wish, our designers can also create the graphics. You can also reach thousands of viewers with video ads on YouTube.
Target users in your local area. With the help of geotargeting, you can limit your ads to a country, region, city or within a kilometre radius and thus inform people about your shop or service. Local ads are also worthwhile for pure online shops.
Particularly suitable for B2B. Microsoft Advertising (formerly Bing Ads) is the ideal complement to your SEA measures, because it also allows you to reach Bing & Yahoo users. Google Ads campaigns can be imported for a particularly quick and easy start.
Are you interested in SEA consulting?
As an experienced SEA agency, igniti can work with you to find out how best to set up your campaigns. Our team is sure to have the optimal solution ready to reach customers and will be happy to support you in the implementation of your ads.
Simply contact us via email or call us right away if you would like to know more. We will be happy to help you.
We look forward to hearing from you.
We are a certified Google Partner
Regular Google training courses keep our employees up to date and enable them to provide our clients with the best possible advice. They prove their knowledge in Google Ads in the certification programme through recurring exams. This enables us as an agency to constantly expand our qualifications in the areas of SEA, mobile advertising, video advertising and advertising on Google Shopping and in the display network for your SEA campaigns and to constantly optimise the goals set for success.
With SEA to more reach and success
SEA is not finished with the creation of Google ads, because the campaigns for your products need continuous analysis and optimisation. Our many years of experience as an SEA agency show that by regularly adjusting keywords, texts and bids, your conversion rate will continue to rise and your potential customers will be reached in the long run. An additional web analysis for your online shop and the target group can reveal further potential and bring you forward.
What is SEA?
Search Engine Advertising, or SEA for short, describes the paid search ads on a results page of a search engine such as Google. Up to 4 ads are displayed there above the organic results and up to three below. The advertiser pays for each click on an ad by a user. In addition to text ads, Google Shopping ads can also be displayed on the search results page. SEA is a part of the digital marketing mix and can be perfectly combined with SEO, social media and other marketing measures for your success.
Advantages of SEA
As an important part of the online marketing mix, SEA helps you to make your company and your product or service better known. Within a short time you can be at the top of the search results and thus attract more users, bring them to your online shop and increase sales.
- Targeting users with relevant keyword combinations
- Immediately more reach and traffic through ads on the top positions
- Full control of costs through individually set budget
- Measurability of performance as a basis for optimisation
- Suitable for all companies, industries and target groups
- Promotions can be advertised at short notice
This is what you can achieve with Search Engine Advertising (SEA
Before implementing and launching the campaigns, we talk about your goals, check previous data and work out an SEA strategy. This serves as the basis for the right campaign, the selection of advertising media and relevant keywords. Depending on the goals and the target group, it is decided which digital campaign type is suitable, how and where the content is played out and how the budget is optimally used. Generally speaking, text ads (search ads) are suitable for increasing the conversion rate and display ads for a higher reach. To monitor the achievement of objectives, we evaluate the previously defined KPIs (Key Performance Indicators) and support you in deriving measures through regular reporting.
You don’t have a Google Ads account yet? Then we will be happy to set it up for you – with you as the owner, of course. We will have access to the tool for as long as we are active as your supervising SEA agency. We also link the accounts with Analytics or the Tag Manager, which we can also set up or optimise on request.
For the online marketing goals, more specifically in search engine marketing, the close cooperation between SEA and SEO is necessary. By combining these two marketing activities, you benefit twice, because when optimising, you not only improve the area being worked on, but also strengthen the other channel. Therefore, our SEO and SEA experts are happy to have a conversation with you together to achieve the best results.
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