Little Red Box
Little Red Box offers premium brand and designer products in various categories in its B2C Onlineshop under the motto “Just great products”. The operators search the world for unique products that stand out for their quality. From women’s fashion to high-quality home accessories, exclusive items can be purchased at Little Red Box, which in most cases are also suitable as special gifts.
Based on the Magento Community Edition and the Javascript technology Masonry, the operators of Little Red Box have created an online shop that is well worth seeing. The products are displayed in a tile view, which adapts to every screen thanks to the Responsive Web Design and thus ensures an optimal display of the high-quality products. However, due to the high level of customisation in the shop and the peculiarities of the Magento Community Edition online shop system, there were performance problems. Little Red Box commissioned us to create and implement a catalogue of measures to eliminate the main performance bottlenecks. Furthermore, the client commissioned us to carry out digital marketing training on the topic of search engine optimisation and search engine advertising. This was to enable the Little Red Box team to independently develop and implement innovative SEO/SEA campaigns.
TASK
Based on the Magento Community Edition and the Javascript technology Masonry, the operators of Little Red Box have created an E-Commerce that is well worth seeing. The products are displayed in a tile view, which adapts to every screen thanks to the Responsive Web Design and thus ensures an optimal display of the high-quality products. However, due to the high level of customisation in the shop and the peculiarities of the Magento Community Edition online shop system, there were performance problems. Little Red Box commissioned us to create and implement a catalogue of measures to eliminate the main performance bottlenecks. Furthermore, the client commissioned us to carry out a digital marketing training on the topic of search engine optimisation and search engine advertising. This was to enable the Little Red Box team to independently develop and implement innovative SEO/SEA campaigns.
OBJECTIVE
The main goal was to optimise the online shop according to defined performance criteria. Furthermore, the B2C shop operators were to be made fit for the topics of SEO and SEA SEA with training and other services.
RESULT
By improving server-side processing times, optimising caching and working on the front end, page load times were reduced to less than 2 seconds. In addition, current patches and updates were applied and the move to a new hoster was supported. The online shop now runs cleaner all in all, which ensures an excellent user experience. Training sessions were held via video conference to teach the basics and advanced concepts in the areas of SEO and SEA. This created a solid foundation in these areas for the Little Red Box team.
CHALLENGE
Performance optimisation
Training and support for SEO and SEA
Security patches
TECHNOLOGY
Magento Community Edition
TIME PERIOD
Client since October 2015
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