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Beautiful legs, more energy and perfect shaping with the help of high-tech compression. Legwear & shapewear by ITEM m6 ensures a flawless silhouette. The Bavarian family business Medi from Bayreuth is behind the ITEM m6 brand. Medi has been developing products and technologies in compression technology for about 70 years. The experience also flows into the products from medi’s sports (CEP)and fashion range.


ITEM m6 offers fine fashion stockings in the areas of tights, knee-highs, leggings with compression and shapewear with function, which are a highlight for the eye and a treat for the legs.

Task definition by ITEM m6

The relaunch project was to unite the existing websites and online shops of both brands in one shop system. Products and content are to be maintained via one view. For an optimal user experience , the design, user guidance and performance of the online shop should be optimised for mobile devices, whereby the products and their stories should be placed more in the foreground.


Services of igniti

  • Implementation of a multi-store environment based on Magento 2 Commerce
  • Integration of ERP system, address and credit check, payment service provider, email marketing system and search technology
  • SEO / performance optimisation
  • Consistent further development and comprehensive campaign planning, management and implementation
  • Performance marketing support


The B2C Shop Result

Thanks to the integrated multi-store environment, maintenance tasks are less time-consuming and administration is carried out via one system interface. In one shop system, two user groups are addressed with different designs that are optimal for them. The responsive orientation results in a seamless shopping experience on all devices. The basis for a uniform international appearance is created. Through our extensive support in Shopmanagement and online marketing, the online shops are consistently developed further.


Magento 2


Time Frame

Client since May 2017

Target Group




Online shop relaunch
Online shop management



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