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Boie GmbH

ONLINE SHOP FOR THE SYSTEM PARTNER OF INDUSTRY

Boie GmbH is a traditional company from Heilbronn and a leading specialist dealer for industrial technology, tools, mechanics and automation in Baden-Württemberg. Boie supplies its customers with various products for mechanical engineering, maintenance and metalworking with individual special solutions as well as standardised parts. In its product range, Boie primarily focuses on branded products for rolling bearings, seals, drive technology as well as precision tools and much more. Furthermore, the areas of automation and industrial supplies can be found in Boie’s portfolio. In addition, the company is now focused on diverse e-commerce and logistics solutions and offers its know-how here – coupled with many years of experience – in the industry. Staff areas such as application engineers, product managers and an in-house service team for repair and assembly ensure comprehensive technical support for the company and its partners.


The company was founded by Ludwig Georg Boie in 1868 as a plumber and installation company in Heilbronn, Württemberg. In the then burgeoning industrial city on the Neckar, Boie initially offered repairs and construction work with sheet metal and metal goods. With the first successes, the company expanded and initially constructed more cookers and ovens. The business areas were constantly expanded, with the trade in goods becoming more and more important during the long years of the company’s history. Wholesale for technology has developed into the most important business area. The focus on different customer groups and the development of online trade are the precursors for a successful future. In the trade, Boie continues to rely on traditional and well-known manufacturers in order to ensure continuous high quality for intermediaries and end customers.

Industry

Wholesale for industry


SERVICES

UI & UX Design

SEO

SEA


TARGET GROUP

B2B


boie.de

Our services for Boie GmbH


Boie GmbH planned a relaunch of their shop system in order to offer their B2B customers a modern and functional online shop. For this they relied on the shop solution Intershop. For a new visual appearance, we realised a user-optimised UI/UX design for the Boie online shop, tailored to the individual needs of the client. In addition, we implemented SEO and SEA measures to increase the visibility and reach of the online shop.

  • B2B UX Design for the entire customer journey & usability consulting
  • Modern and responsive UI design according to the specifications from the CI of Boie GmbH – created on the basis of Intershop wireframes in Adobe Xd
  • Filter options for a more effective and targeted product search
  • Conception of “My BOIE” for existing customers for optimal ordering
  • Comprehensive SEO OnPage analysis & SEO consulting for the e-commerce system based on Intershop
  • Optimisation of the crawl budget & rich snippets
  • SEA consulting and targeted campaigns for customer acquisition

Success Stories

MORE ABOUT THE INDIVIDUAL PROJECTS OF BOIE AND IGNITI

User-optimised UI & UX design

User-optimised UI & UX design

A new visual appearance for the Boie B2B online shop in cooperation with Intershop.

zur Success Story
SEO and SEA optimisation

SEO and SEA optimisation

Improved SEO performance for more organic visibility and a targeted SEA campaign for generic traffic to Boie products.

zur Success Story

WHAT OUR CUSTOMER SAYS


The new user interface successfully reflects our company and the customer is optimally guided through the shop. The online marketing measures we have implemented give our company significantly more visibility and reach, and the customer is optimally addressed.


Dr. Hans Boie, Managing Director, Boie GmbH

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