Lay Gewürze GmbH

ONLINE SHOP FOR THE SPICE TRADE

More than 100 years ago, the Lay brothers opened their first own mill and laid the foundation for today’s Lay Gewürze GmbH. In the (long) history of the company, which is steeped in tradition, this has developed into one of the most renowned companies for spices in Germany. Thanks to the now more than 100 employees, customers all over the world are served with spice products from Lay Gewürze GmbH, and the annual production of more than 10,000 tonnes speaks a clear language of success. And even after more than a century, this success continues unabated thanks to consistently high quality and ongoing innovation.

Lay Gewürze offers its customers first-class goods with the associated service with a high degree of reliability. The food industry is one of Lay Gewürze GmbH’s most important partners and is constantly served with a wide range of spice mixtures, quality additives and convenience solutions. Other essential customers include the meat trade and meat products industry as well as the entire catering sector. Thanks to a customer-oriented website and a user-friendly online shop, Lay Gewürze GmbH is also well positioned for the next 100 years.

Industry

Seasoning & Food Technology

SERVICES

Onlineshop with Shopware 6
PIM
SEO
business intelligence (BI)

TARGET GROUP

B2B

lay-gewuerze.de

Our services for Lay Gewürze GmbH

The company Lay Gewürze was looking for a strategic solution in the field of e-commerce in order to fundamentally digitalise and holistically improve sales. For this, Shopware 6 was chosen as the platform and brought together with the company’s previous website. This creates a new sales channel with a uniform corporate presence. At the same time, the online shop optimises the company’s own sales and creates the potential for a targeted increase in turnover as well as a fundamental process optimisation.

Merging of online shop and previous website
Strategic development of a digital sales channel
Use of Shopware 6 as e-commerce platform
B2B suite as a feature for more functionality for sales staff and customers
Linking of data streams to ERP and PIM via middleware and process optimisation
Structured product presentation for improved user experience
Training of employees and key users to use the PIM
Strategic SEO with keyword analysis and OnPage optimisation
Optimisation of sales with business intelligence

Success Stories

MORE ABOUT THE INDIVIDUAL PROJECTS OF LAY SPICES AND IGNITI

Business Intelligence

A digital sales display for the sales representatives of Lay Gewürze with the BI tool Metabase.

to the success story

Digitalisation of distribution for the food industry - Lay Gewürze

Digitalisation of sales

A digitalised and automated sales platform for Lay Spices through a B2B online shop with Shopware 6 and PIM.

to the success story

WHAT OUR CUSTOMER SAYS

With the Shopware 6 solution and Akeneo as PIM, we have built a new sales channel with igniti, which includes everything we need for a modern online shop.

Jörg Gerstein, Managing Director of Lay Gewürze GmbH